Freelance Automotive and Watch Designer Matthew Humphries launched Matthew Humphries Design Watches (MHD watches) in June 2014, offering an affordable range of limited edition customized Seiko watches. The Ex Chief Designer of Morgan Motor Company was responsible for the design of the Morgan Aeromax, Morgan Supersports and re launch of the Morgan 3 Wheeler, (to name a few) and has drawn on his experience from working with the world renowned British Car Maker in creating his new watch brand MHD Watches.
-From Car Design
The British niche car industry is full of manufacturers that give the customer the opportunity to truly customise their vehicle, making it more personal to them by offering choice of leathers, stitch detailing and paint options. This has been adopted by the mass automotive manufactures, however because of regulations and customer demands, the materials used are covered in plastic coatings (so you can spill hot coffee over them) and just don’t wear like a natural material.
As a designer, my philosophy has always been to use and treat materials in an honest fashion exposing the best qualities of the material. Letting the material do what it would do naturally, aging and wearing over time and looking better with patina. I believe that new luxury will be a mix of customisation and honesty of materials in a way they are used. This idea was used when I was designing the Morgan 3 wheeler and I became obsessed with the idea of customisation. One of the areas of custom design I focused on was the new dials. I wanted to match the hands with the exterior paint, but this was not feasible with the product, so I started customising my personal watches. Luckily, my partner Penelope Jordan is a textile artist and so was able to start experimenting with leathers to produce the perfect natural vegetable tan nato strap. Between us the hobby of customizing watches grew and developed into the brand MHD watches.
-To MHD Watches
At Morgan we would use BMW engines in the Aero model cars. The technology is brilliant and the engines were strong and reliable, which gave the customer a sense of security when buying into a niche brand. Adopting the same principles, we took a reliable movement such as the automatic Seiko watch and decided to customize and individually specify the watch in the same way that you would a car, from the case, dial, hands to the strap and all at an affordable price.
MHD launched with 8 initial watches, based on 3 core dial designs. You will get a modified Seiko case, custom dial, Seiko automatic movement, and a handmade natural leather strap, ranging in price from £220 to £470.
We also offer the customer the opportunity to have a bespoke watch, mixing and matching parts from our range. This allows an MHD watch to be a simple item that could be worn to the office or a bold weekend watch with a colorful second hand.