To many, the ultimate in luxury has to be the purchase of an expensive watch. It’s yet another status symbol, along with the expensive Ferrari, multi-million $ home complete with huge swimming pool and the gorgeous jet set sunning themselves alongside, whilst sipping cocktails. You get the picture anyway.
What is luxury though?
To my mind, luxury is all relative, usually to your earnings. The more you earn, the bigger the luxurious items you buy.
For example, if you are a millionaire you will probably buy a million-dollar yacht. If you are a billionaire then something just short of a ship is likely to be what you are aiming for, but then you will probably own the island to moor up at.
What has all this to do with watches?
It’s very similar in that watches are often priced to certain levels. The cheaper the watch, the less complicated they are. Probably manufactured in sizable quantities as well.
As the prices increase, so does the quality and complications of the watches and we usually find them falling into about three categories in the affordable watches league. Under $500, $500 to $1000 and $1000 to $2000. Above this league, and prices can be pretty scary.
The more expensive Rolexes are often the goal for most would-be entrepreneurs or nouveau riche, whilst Omegas are less desired, they are equally as good and a major selling point can often be found in history. With Rolex, Steve McQueen comes to mind and with Omega, the Apollo Space missions.
Then we start into the meteoric realms of Jacquet Droz, Patek Philippe, Vacheron Constantin, Tiffany, Cartier, Hublot and Audemar Piguet. Often, you won’t get much change out of $50000 for some of their most beautiful dress watches and then there are the Chronographs, and Divers watches, also commanding vast prices. We haven’t even started on the novelties, which often are at astronomical prices because of their rarity or their unique attributes.
Then, of course, we have the boutique brands, like MB&F, with their futuristic designs encompassing traditional watchmaking techniques, but priced at $230000 plus.
Some might consider this too extreme a price just to tell the time on your wrist when your mobile phone can do an equally good job for a fraction of the price.
Well, mobile phones are just like rodents. They exist but should be considered a pest and not something that anyone with taste is going to consider as stylish and likely to impress save for the tech savvy people out there. For example, you are at a cocktail party and someone asks you the time. You raise your wrist to show an exotic 24 Kt solid gold, Patek Philippe complete with diamonds. It gently appears from under your jacket to make an incredible impression on the time enquirer. A conversation may develop just because an expensive well- crafted timepiece is presented.
Pulling out the Samsung, iPhone or Apple watch, just doesn’t have the same effect. In fact, it will provide quite the opposite because you can almost hear the thoughts of others when the dreaded ring tone goes. Raised eyebrows and quiet disapproval soon indicate that your phone isn’t welcome at the event.
So how do you go about choosing your ideal watch?
For the most expensive watches and if you have the money, it will be a completely emotional decision and it is likely you will take your time before purchasing one, either by visiting the many watch boutiques or by contact with the watch manufacturers directly.
Suppose though, that you desire a beautiful Swiss made watch but cannot reach the prices of the Patek Philippe’s, Jacquet Droz or Vacheron Constintin. What do you do next?
Well, there are quite a few choices up to $2000, but you have to remember that at those prices, your choices can be a little limited. You may want something that is bespoke but cannot afford because of the astronomical prices commanded by some of the major manufacturers. (see previous pictures)
I have the answer for you as I have purposely created a company, which produces Bespoke Swiss Made watches.
You can only purchase these watches online at www.1598watchcolimited.co.uk.
I have set up the website which offers the client the options to choose the casing, dial, and strap. For example, the Diver’s Watch above can be purchased as an all steel bracelet or rose-gold bracelet with either white, orange, blue or black dials. There is also the choice of rubber straps in similar colours to the dials mentioned already. The bezels can also be in different options. This watch is even guaranteed water resistant to 200 meters, which is ample for most divers. You can see this watch here.
This is our Chronograph which can be bought with either the black dial or silver dial.
You can see this watch on
Not forgetting the ladies we can even offer the ultimate in elegance and this watch can be viewed on
All of our watches are Swiss Made.
Before I conclude, I would like to just add that we are offering an introductory discount of 10% off your cart when you order. Just quote ‘intro1598’ as the discount code. Valid until September 30th 2017.
We will also be holding a crowdfunding campaign soon and we will be providing details of a competition on our Facebook page
Follow us on Facebook to keep up to date for all competition details.
You can pledge on LeoCrowd:
So to summarize, when purchasing that special piece of wrist jewelry, it must be an emotional desire coupled with pragmatism and affordability. However, if you do have the money, the sky’s the limit for timepieces.