The Gloag family, founders of The Famous Grouse blended whisky, have always believed in crafting a product of the highest quality. Right from the very start they set guiding principles for their very special Famous blend. These principles are what we now refer to today as The Four Fundamentals of The Famous Grouse. Together they make The Famous Grouse truly unique.
The Famous Grouse was created in 1896 by Matthew Gloag, a Fine Wines & Spirits Merchant who owned his family run business in the city of Perth. The Grouse Brand, as it was originally known, was named after Scotland’s national game bird, the red grouse. This was unusual at the time, as other brands like Dewar’s, Johnnie Walker and Bell’s were all named after their founders. Matthew’s daughter Philippa drew the very first label for The Grouse Brand and due to its increasingly popularity, Matthew registered his whisky as The Famous Grouse Brand in 1905. The business’s foundation year, 1800, and Matthew’s signature, still sit proudly on the bottle today.
The Gloag family had a tenacious obsession with quality. As early as 1868 William Gloag wrote that:
“It is thus of paramount importance that only the very best materials that can be procured should be used in the manufacture of whisky.” This obsession with the finest materials is something that, as a producer, we are still obsessed with today. We use the very best malts and grains, naturally sourced peat and water, distinctively shaped copper stills, exceptional oak casks and thousands of skilled people around the world to craft The Famous Grouse.
Sherry casks have always played a very important role in creating The Famous Grouse whisky. The Gloag family asserted that sherry casks were of “un-purchasable benefit” to their whisky and that the flavour that they imparted crafted a product that was “superior to the finest French brandy”.
In order to craft our blend, we have 80,000 high quality casks of three different varieties, working silently on our malts and grains each year, gifting an annual Angels’ share of some one million litres. Our Famous spirit will only be removed from the slumbering casks when ready and never before.
It takes a tremendous, skilful fusion of the finest people and ingredients to produce our unique blend. The Famous Grouse, Master Blender, Gordon Motion, continues to ensure that everything we use to craft our whisky is of the highest quality. He oversees the expensive tradition of marrying our whiskies together and he insists that every part of the blend is quality checked no matter how demanding that may be.
The Gloag family promised their customers that they would deliver, “a blend of all that is best”. This is a sentiment still upheld to this day and it is what gives our unique whisky its full body and flavour.
Together, these fundamental elements ensure that The Famous Grouse is a whisky crafted from quality and that it does not deviate from the original guiding principles that its popularity was built upon, making it one of the world’s most popular blended whiskies.
From the beautiful rich peaty tones of The Black Grouse to the sweet and smooth characteristics of The Naked Grouse, The Famous Grouse whiskies continue to offer consumers a fantastic range of flavours with quality at the forefront of every product.
It is a blend that truly is Famous for a reason.
Explore our Famous range of whiskies here: http://www.thefamousgrouse.com/our-whiskies